ZWILLING ᐧ Events
30M+
Impressions
Experiential education through virtual and
in-person events
SUGO coordinated the first-ever virtual event for ZWILLING in November of 2021, inviting media and influencers to a class covering introductory knife-handling skills with host Chef Nick Liu— one of North America's hottest chefs. The session took attendees through one of Chef’s original recipes involving different cutting techniques using the ZWILLING Pro 7” Chef Knife. As a result, media and influencers finished the event with a completed meal for story-telling purposes and to create photo/video content to share on their social channels.
Twenty-three attendees were at the event, including major national media outlets Buzzfeed, Canadian Martha Stewart Living, Bon Appetite and NPR.
To celebrate ZWILLING’s ENFINIGY range of appliances, SUGO planned and executed a brunch event for 90 attendees consisting of media, influencers, buyers and special guests of the brand.
The event, hosted at Harriet’s Rooftop, at 1 Hotel in Los Angeles, featured various interactive brunch-themed stations throughout the venue, each highlighting a different appliance from the ENFINIGY line.
Alongside the product demonstrations, SUGO partnered with Los Angeles coffee producers, to give educational coffee-tasting sessions and had a live chef station creating Instagram-worthy avocado roses on toast.
The event resulted in confirmed interest from buyers, inclusion from top-tier media of ENFINIGY items in holiday gift guides and a large volume of content from influencers from the event itself.
